In A Small Bowl, Combine The Butter, Lemon Juice, Salt And Pepper. In Another Bowl, Combine The Broccoli, Rice, Cheese And Half Of The Butter Mixture. Spoon 1/2 Cup Onto Each Fillet. Roll Up And Place Seam Side Down In A Baking Dish Coated With Nonstick Cooking Spray. Pour Remaining Butter Mixture Over Roll-Ups. Bake, Uncovered, At 350 Degrees F For 25 Minutes Or Until Fish Flakes Easily With A Fork. Baste With Pan Drippings; Sprinkle With Paprika.